Research

As a faculty member in the Department of Communication at the University of California, Davis, I am committed to effective teaching and learning and conducting research that yields practical insights and builds bridges between academia and practitioners. My research interests focus on digital media in the health and education contexts, including digital pedagogy and active learning, as well as communication ethics and effective organization-stakeholder relationships.

Key words: digital pedagogy; active learning; social media; public relations; communication campaigns; health communication.

Recent Peer Reviewed Publications Include:

Hether, H.J., Murphy, S.T., & Valente, T.W. (2016). A social network analysis of the supportive interactions on prenatal sites. Digital Health 

Wilkin, H., Katz, V., Ball-Rokeach, S.J., & Hether, H.J. (2015).  Communication resources for obesity prevention among African American and Latino residents in an urban neighborhood. Journal of Health Communication, (20)6, 710-719. DOI: 10.1080/10810730.2015.1018559

Hether, H.J. (2014). Dialogic communication in the health care context: A case study of Kaiser Permanente’s social media practices. Public Relations Review, 40(5), 856-858. DOI: 10.1016/j.pubrev.2014.07.007

Hether, H.J., Murphy, S.T., & Valente, T.W. (2014). It’s better to give than to receive: The role of social support, trust, and participation on health-related social networking sites. Journal of Health Communication. DOI: 10.1080/10810730.2014.894596

Pariera, K.L., Hether, H.J., Murphy, S.M., de Castro Buffingon, S., and L. Baezconde-Garbanati. (2013). Portrayals of reproductive and sexual health issues on primetime television. Health Communication. DOI: 10.1080/10410236.2013.774653

Hether, H.J., & Murphy, S.T. (2009). Sex roles in health storylines on primetime television: A content analysis. Sex Roles. DOI: 10.1007/s11199-009-9654-0

Hether, H.J., Huang, G., Beck, V., Murphy, S.T., & Valente, T.W. (2008). Entertainment-education in a media-saturated environment: examining the impact of single and multiple exposure to breast cancer storylines on two popular medical dramas. Journal of Health Communication, 13(8), 808-823.

Recent Conference Papers:

Hether, H.J. (November, 2015). Social media for public relations: Creating dynamic campaigns in an applied, collaborative context. Poster presented at the Public Relations Society of America annual conference, Educators’ Academy, Atlanta, GA.

Hether, H.J. (November, 2015). Lost opportunities: An analysis of the conversation and connections developed on Twitter by health insurers and their stakeholders. Paper presented at the Public Relations Society of America annual conference, Educators’ Academy, Atlanta, GA.

Hether, H.J. (November, 2014). Tweeting about health care: A comparison of the social networks formed on Twitter around California’s five largest HMOs. Paper presented at the 100th annual National Communication Association conference, Chicago, IL.

Hether,
H.J. (February, 2014). Tweeting about health care: A social network analysis of Kaiser Permanente’s Twitter handles. Poster presented at the 34th annual International Network for Social Network Analysis conference, St. Pete’s Beach, FL.

Hether, H.J., Murphy, S.T., & Valente, T.W. (May 26, 2012). Social Media and Health: The Impact of Participation on a Health-Related Social Networking Site. Paper presented at the International Communication Association annual conference, Phoenix, AZ.

Hether, H.J., Murphy, S.T., & Valente, T.W. (March, 2012). Evidence for a hierarchy of social support on health-related social networking sites. Paper presented at the 32nd International Network for Social Network Analysis Conference, Redondo Beach, CA.

Murphy, S.T., Hether, H.J., Chatterjee, J., Buffington, S., & Baezconde-Garbanati, L. (November, 2011). Fiction versus fact: Comparing cancer narratives on popular US television to reality. Paper presented at the 5th International Entertainment-Educational Conference, New Delhi, India.

Murphy, S.T., Hether, H.J., Buffington, S., Baezconde-Garbanati, L., & Frank, L. (November, 2011). Preventing cancer in primetime: Using entertainment-education programming to reach undeserved and less acculturated audiences. Paper presented at the 139th Annual Meeting of the American Public Health Association, Washington, DC.

Murphy, S.T.; Hether, H.J., Baezconde-Garbanati, L., & Buffington, S. (April, 2011).  Using narrative to transform cancer communication: Impact of a cervical cancer storyline on primetime television.  Paper presented at the 102nd Annual Meeting for the American Association for Cancer Research, Orlando, FL.

Hether, H.J., Murphy, S.T., & Valente, T.W. (November, 2010). Evidence for a hierarchy of social support on pregnancy-related social networking sites.  Paper presented at the 138th Annual Meeting of the American Public Health Association, Denver, CO.

Murphy, S.T., Hether, H.J., Buffington, S., & Huang, G. (November, 2010). Health content on primetime television: An analysis of how health storylines differ by audience ethnicity. Paper presented at the 138th Annual Meeting of the American Public Health Association, Denver, CO.

Katz, V.S., Wilkin, H.S., & Hether, H.J. (June, 2010). Does family communication affect healthy lifestyle choices? An exploration of family talk among Latinos and African Americans. Paper presented at the International Association of Communication Annual Conference, Singapore.

Hether, H.J., & Valente, T.W. (March, 2009). An analysis of social support and social capital on a health-related social networking site. Paper presented at the 29th International Network for Social Network Analysts (INSNA) Conference, San Diego, CA.

Hether, H.J., Huang, G., Beck, V., Murphy, S.T., & Valente, T.W. (November, 2007). Entertainment-education in a media-saturated environment: examining the impact of single and multiple exposure to breast cancer storylines on two popular medical dramas. Paper presented at the 93rd National Communication Association Convention, Chicago, IL.

Frank, L. B., Murphy, S. T., & Hether, H. J. (May, 2007). Health education in entertainment: The case of medical dramas. Poster presentation at the International Association for Media Communication Research Conference, Paris, France.

Scales, M., Hether, H.J., Huang, G., Freimuth, V., Beck, V., Berkowitz, M. (November, 2006). Evaluating a primetime TV show about public health investigations: Content, impact, and audience mix. Paper presented at the 134th Annual Meeting of the American Public Health Association, Boston, MA.

Valente, T.W., Hether, H.J., Huang, G.,  & Beck, V. (November, 2006). Genetic determinants of medical decisions on primetime television: An evaluation of content and impact of breast cancer storylines on two popular medical dramas. Paper presented at the 134th Annual Meeting of the American Public Health Association, Boston, MA.

Murphy, S.T., Hether, H.J., Huang, G., & Beck, V. (May, 2006). An analysis of health content in popular primetime television programs. Paper presented at the International Association of Communication Annual Conference, Dresden, Germany.

Hether, H.J. (March, 2006). Constructions of gender in the abortion debate: A case study of Feminists for Life. Paper presented at the 16th annual Thinking Gender Conference, UCLA, Los Angeles, CA.

Hether, H.J. (February, 2006). Can watching TV be good for you? An analysis of health behaviors and perceptions of primetime medical drama viewers.  Paper presented at the National Annenberg Health Survey Conference, USC, Los Angeles, CA.

Hether, H.J. (2005, November). Plastic surgery makeovers: an analysis of body dissatisfaction, risk perception and outcome expectations.  Paper presented at the 91st National Communication Association Convention, Boston, MA.

 

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