Tag Archives: social media

Welcome to the Fall 2014 semester!

I really am beside myself with excitement about the start of the new semester! I love the promise the start of each semester brings. It’s like New Year’s Day, but better.

This semester I am particularly excited about the courses I’m teaching. In COMM 135 – Principles of Public Relations, we study more broadly the field of public relations and students learn about the public relations function through our readings, guest lectures, in-class discussions, and hands-on work. Public relations is all around us, and we all have to engage in our own public relations as we develop our professional lives, in particular. So, even if students have no desire to pursue a professional career in public relations, there are other personal and professional benefits that accrue to students in the class, not the least of which is learning how to be a more critical media consumer.  However, for students wanting to pursue a career as a professional communicator, this is a great jumping off point into the field of public relations.

COMM 193A/293A – Social Media for Public Relations is an ever-evolving class as we learn about the new developments in social media and consider how we, as communicators, can more effectively use these platforms to most effectively reach our communication objectives. This class is exciting because it often resembles trying to shoot at a moving target. However, while the platforms continue to change and evolve, thinking about effective messaging and audience analysis — in other words, strategy — is something that does not change as quickly. Therefore, this class is exciting because we can consider new technological platforms while also being mindful of the tenets of effective communication and public relations that should guide the application of these platforms.

It’s going to be an exciting semester and I look forward to working with new and returning students at the University of the Pacific!

Fall 2014 semester is upon us!

Well, it’s that time again — school starts in less than two weeks — and I don’t know about you, but I’m getting excited about the Fall 2014 semester!

This semester I am looking forward to teaching COMM135, Principles of Public Relations, and COMM193, a special topics class on Social Media for Public Relations. Both classes are taught on Tuesdays and Thursdays. I really enjoy teaching both these classes because they’re a lot of fun and they provide students with an introduction to essential public relations skills and critical thinking.

COMM 135 is an introductory course to the practice and study of public relations. We go through a lot of material and learn some of the basic skills of a public relations practitioner, such as media relations, crisis communication, campaign strategy and planning, etc. This course combines hands-on skill development with critical thinking related to campaign strategy.

COMM 193, Social Media for Public Relations, also focuses on combining theory and practice in regards to social media planning and implementation. While this course constantly adapts and responds to new social media tools as they become available, the backbone of the course is an emphasis on effective public relations strategy– a focus which is less vulnerable to the changing social media landscape.

If you are interested in learning more about these classes, please email me. Meanwhile, enjoy your last few weeks of summer break!