Your blog assignment for next week is to critically reflect upon the idea of personal branding. Do you see the value in thinking about your personal brand or do you take offense at being considered a “brand” at all? Comment on the Chris Brogan piece you read on personal branding, as well as the videos we saw on YouTube. The first one was by William Arruda, who’s posted several videos on personal branding and has his own web site.
And a counterpoint by Seth Godin:
The point is, whether you call it personal branding, or image, or reputation, it does matter. And when you apply for a job, you can guarantee that one of the first things your potential employer will do is google you. And, why lying on a beach in a bikini or your surfing shorts drinking a margarita is a lovely thing to do on vacation (assuming you’re of age, of course!), it doesn’t exactly project the go-getter, “I’m the best social media strategist and public relations practitioner west of the Mississippi and I’ll work 24 hours a day to make sure you meet all your organizational objectives,” image you may think. Perception does matter. Perception is someone’s reality at least.
So, for next week’s post, think about the concept of personal branding and the discussion for and against it, but you can save a detailed analysis of your own personal brand for the assignment which is due in November.