Tag Archives: campaigns

C193/293 Schedule Changes

I’ve had to modify our schedule — even after last night’s changes — due to the scheduling of some wonderful guest speakers!  Therefore, please note:

Next week, September 16, 18:
On Tuesday we will welcome our first guest speaker, Ian Hill, executive producer for digital and social media for News10 Sacramento. He will discuss the rise of social media in the newsroom and suggest some strategies on how to use social media to engage audiences.

This means that ALL fact sheets and accompanying presentations will now be due next Thursday, September 18. On this date, I will also ask that you hand in a draft of your social media plans for your Client. Get as much done as you can, and especially work on sections that may be particularly problematic for you. The point of the draft is to make this a working document so that I can provide you with some feedback before your Client pitches.

Remember plans should include: Background Research and Situation Analysis; Goals and Objectives; Key Publics; Key Messages; Strategies and Tactics; Budget (likely $0 unless you’re proposing some sort of give-away); and Evaluation. Also, please include a short (250 words) executive summary (i.e. an abstract) and some samples of your proposed content.

A suggestion to manage your work flow: you may consider divvying up the sections and assigning a lead to get the draft going on each section (or 1-2 sections). Then, make sure that at least 1 other person also reads/contributes to that section. Then someone should read the whole proposal for continuity sake, as well. Do not short change your research — remember, think about what we need to know regarding the organization; project; environment; key publics etc. Your research is key as it supports the logic of your proposal.

Client pitches:
The Music Team will now pitch their plan on Tuesday, September 30 (not October 2 as originally stated in the syllabus). This will move the pitches closer together and make room for a special guest speaker from Edelman Digital who will come to class on October 2. I am awaiting confirmation from Theatre Arts that September 25 still works as a pitch date.

Any questions? Please let me know. I’m excited to see how your work is progressing. Hopefully you are as excited as I am to see everything come together.