Sadly, we are down to our last blog post. What a journey it’s been!
For next week’s post, I’d like you to reflect on the topic of personal branding. I gave you the one workbook in class, and now I have a few supplemental readings on the concept:
Fast Company: The Brand Called You
Forbes: Personal Branding is a Leadership Requirement
After completing the readings, spend some time reflecting on your personal brand. Then, consider the following questions in your blog post:
1) Review your existing personal brand by Googling yourself. (Ignore search results that don’t apply to you.) Describe the first few things about yourself that come up. If a prospective employer conducted this search, what kind of impression would you make? How might they view your personal brand? How well do you think your brand positions you for the kinds of professional opportunities you’d like to pursue?
2) Self-assessment. Think about your skills, strengths, career-interests, kind of work you’re interested in pursuing, and the other prompts from the branding work book. Then, describe your unique brand in 3-4 sentences, thinking especially about what you offer in a professional context that makes you different from your competitors.
3) Finally, which social media platforms do you think are most useful for you in developing your professional brand and seeking future employment?