I hope everyone is recovering from a busy last week and enjoying the weekend. Congratulations, again, to the Theatre Team for doing a great job with their plan. I hope you’re all feeling energized for the next phase of the project! Meanwhile, I’m looking forward to the Music Team’s presentation this week.
As promised, here is your blog prompt for this week’s entry:
For this week’s blog post, you should critically reflect on the readings and this week’s topic of how to build and maintain online community and conversation. What are the lessons that Groundswell, in particular, teaches us about engaging online communities? What are your favorite case studies from the book that illustrate effective engagement? Furthermore, based on our other readings, our guest speaker, your own campaigns, what do you think are the critical components of engaging publics on social media? Where do you think most campaigns go wrong?