Monthly Archives: August 2014

C193/293: Blog Publishing

Okay, the semester has begun and we are off and running!

It looks like many of you have your blog up and have posted your first entry. Hooray!  If not, you should do that before Tuesday’s class and post the link on the class FB page (I sent each of you an email invitation to join — if you are still having trouble please email me again and I will resend the link). Before Tuesday’s class you should have published two blog posts, as described in the syllabus:

Week 1:
1
) Create your WordPress journal blog, and email me the link. Create an About Me page that has a brief personal bio and photo of yourself. Include things like your career goals, your hobbies, work experience, etc.
2) In your first post, answer the following questions: What social networks do you use most often? How or why do you use them? What do you find interesting or important about social media (e.g. why are you taking this class?)

Week 2:
For next week’s post, I want you to apply what we learned in class yesterday by identifying a social media campaign to analyze. As indicated in the syllabus:
Blog post: Identify a social media campaign that was a success and apply the principles of campaign planning in analyzing the campaign. Discuss what kind of research you think was needed to launch the campaign. Who were the key audiences and what were the key messages? What were the strategy and tactics that were applied? How was success evaluated? Why do you think it was so successful?

Also, you should consider your blog a work in progress. During the semester we will have an ongoing discussion of what makes a good blog, including identifying the characteristics of good writing, design, photography, etc. Meanwhile, keep playing with yours and working to improve its readability and functionality. Besides fulfilling a class requirement, think about your personal brand that you’d like to showcase on this platform.

Regarding the “Photo-A-Day” assignment, note: I will delay the start of that project for a bit, since we have so much to do to get our campaigns pitched and launched. So, don’t worry about that assignment right now.

Finally, I encourage you to bring your laptops to class, if you have one, so that we can look things up on the fly. However, unless we are all using our laptops i.e. as part of a class exercise, I will ask you to put them away while I’m lecturing and/or we’re having a discussion. Otherwise, it creates too much of a distraction in the learning environment which is not good for anyone.

Have a great weekend!

Welcome to the Fall 2014 semester!

I really am beside myself with excitement about the start of the new semester! I love the promise the start of each semester brings. It’s like New Year’s Day, but better.

This semester I am particularly excited about the courses I’m teaching. In COMM 135 – Principles of Public Relations, we study more broadly the field of public relations and students learn about the public relations function through our readings, guest lectures, in-class discussions, and hands-on work. Public relations is all around us, and we all have to engage in our own public relations as we develop our professional lives, in particular. So, even if students have no desire to pursue a professional career in public relations, there are other personal and professional benefits that accrue to students in the class, not the least of which is learning how to be a more critical media consumer.  However, for students wanting to pursue a career as a professional communicator, this is a great jumping off point into the field of public relations.

COMM 193A/293A – Social Media for Public Relations is an ever-evolving class as we learn about the new developments in social media and consider how we, as communicators, can more effectively use these platforms to most effectively reach our communication objectives. This class is exciting because it often resembles trying to shoot at a moving target. However, while the platforms continue to change and evolve, thinking about effective messaging and audience analysis — in other words, strategy — is something that does not change as quickly. Therefore, this class is exciting because we can consider new technological platforms while also being mindful of the tenets of effective communication and public relations that should guide the application of these platforms.

It’s going to be an exciting semester and I look forward to working with new and returning students at the University of the Pacific!

Fall 2014 semester is upon us!

Well, it’s that time again — school starts in less than two weeks — and I don’t know about you, but I’m getting excited about the Fall 2014 semester!

This semester I am looking forward to teaching COMM135, Principles of Public Relations, and COMM193, a special topics class on Social Media for Public Relations. Both classes are taught on Tuesdays and Thursdays. I really enjoy teaching both these classes because they’re a lot of fun and they provide students with an introduction to essential public relations skills and critical thinking.

COMM 135 is an introductory course to the practice and study of public relations. We go through a lot of material and learn some of the basic skills of a public relations practitioner, such as media relations, crisis communication, campaign strategy and planning, etc. This course combines hands-on skill development with critical thinking related to campaign strategy.

COMM 193, Social Media for Public Relations, also focuses on combining theory and practice in regards to social media planning and implementation. While this course constantly adapts and responds to new social media tools as they become available, the backbone of the course is an emphasis on effective public relations strategy– a focus which is less vulnerable to the changing social media landscape.

If you are interested in learning more about these classes, please email me. Meanwhile, enjoy your last few weeks of summer break!